Broccoli ceases retail operations

English language exclusive! Must credit 2chan.us!

In 2008 Broccoli merged its struggling retail operation with Animate. They announced yesterday that they were ceasing all retail operations. Stores will be transferred to Animate. In the official announcement they said they would refocus their operations on “contents and real goods” such as their card game lines.

It’s not clear yet how this will affect the Gamers brand, but obviously Dejiko is no longer the face of Gamers. Also this has like 3,500 retweets from concerned fans; many Japanese users seem to believe the unique collection of new, all-ages otaku goods sold at Gamers is going to degrade into the more fujoshi-oriented Animate lineup.


Goodnight sweet princess
1998-2011

6 Responses to “Broccoli ceases retail operations”

  1. cyth says:

    Digi Charat was crap anyway.

  2. wah says:

    I guess it can’t be helped.

  3. kransom says:

    what awful news gema

  4. mandi says:

    Was hoping this was an april fool’s joke :(

  5. shii is dumb says:

    haha shii is really stupid haha

  6. M says:

    the unique collection of new, all-ages otaku goods sold at Gamers is going to degrade into the more fujoshi-oriented Animate lineup

    Is this supposed to be a bad thing?

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